Leaders today typically look to economic models, Big Data, or artificial intelligence platforms to understand the vicissitudes of digital disruption, economic upheaval, and political flux. In her new book, Anthro-Vision: A New Way to See in Business and Life, Gillian Tett points instead to anthropology—to the study of human culture. Anthropologists train to get inside the minds of other people, helping them not only to understand other cultures but also to appraise their own environment with fresh perspectives. They have done research into institutions and companies such as General Motors, Nestlé, Intel, and more, shedding light on practical questions such as how internet users really define themselves; why corporate projects fail; why bank traders miscalculate losses; how companies sell products like pet food and pensions; why pandemic policies succeed (or not). Anthropology makes the familiar seem unfamiliar and vice versa, giving us badly needed three-dimensional perspe...